Parimatch are sleeve sponsors for Premier League Leeds United

The club aims to build fan-focused experiences and marketing campaigns with Parimatch. Both parties plan to launch activations through digital channels and in-person events. We also plan to increase brand collaborations, bringing AFA into lifestyle spaces beyond traditional sports. Whether it’s exclusive partnerships with fashion brands, music events, or gaming collaborations, we want to position AFA as a global cultural brand, not just a football team.

In May, for the first time, New Jersey passed Nevada to become the top state in monthly legal sports betting

Parimatch were not only presenters of Chelsea’s starting XI on matchdays, but had their logo displayed around Stamford Bridge as part of a three-year deal penned in 2021. As of March, the club claimed to be ‘reviewing the decision to continue the partnership’ and while news on the matter has been light, Parimatch continue their sponsorship activities as normal. After previous owner Roman Abramovic’s unceremonious exit from the club, Chelsea have been at the intersection of sport and global politics. At present, they continue to underplay or ignore issues surrounding the partnership – a bold move that could backfire down the line.

However, the official betting partner of the club in Asia, and by extension this partnership, has been accused of containing numerous anomalies. This isn’t just about expanding for the sake of it-it’s about building meaningful, lasting connections with international audiences. That’s why we’re focusing on localized branding, stronger fan engagement, and strategic partnerships in key regions. Whether it’s through merchandise, sponsorships, or direct interactions, our goal is to ensure that Argentina isn’t just a team people watch but a brand they feel connected to, no matter where they are.

Parimatch is well-known for its high-profile sponsorship deals in the sports industry. It has partnered with leading football clubs, including Chelsea FC, Leicester City, and Juventus, as well as global athletes like Conor McGregor and Mike Tyson. These collaborations have positioned Parimatch as a key brand in sports marketing, leveraging sponsorships to enhance brand awareness and engage with fans worldwide. Juventus, one of Italy’s most iconic football clubs, entered into a strategic partnership with Parimatch, a global technology and betting company, on September 17, 2020. This collaboration sought to combine the innovative digital-first approach of Parimatch with Juventus’ global brand presence, delivering engaging and forward-thinking experiences for fans worldwide.

As the Regional Sponsor of the Argentine Football Association, Parimatch has played a significant role in AFA’s international expansion. In their conversation, AFA shared insights on its global strategy, the role of partnerships, and how friendly matches, sustainability efforts, and new collaborations are shaping the future of Argentine football. In the last couple of days, the brand signed a sponsorship deal with Greentube, Novomatic’s digital gaming and entertainment division. Bringing people back from boredom since 1994, Parimatch is an online entertainment company with 30+ years in the game.

This is good news for the region because the island is looking to become one of the hottest gaming hubs in the region. It’s no surprise that the iGaming sector continues to evolve rapidly because new developers are capturing the industry’s attention each week. This one was no exception, and the team at Nostrabet.com has summed up all of the things you may not want to miss.

• Parimatch Sports is a high-quality sportswear brand inspired by the world’s top athletes and designed to equip every brave soul on their winning track.
• Parimatch branding will feature on the left sleeve of both home and away jerseys, while also appearing across Leeds United’s venues, digital platforms, and marketing channels.
• The last year has seen both organisations contribute to the Cypriot society through working together in an attempt to organise several activities in support of charity.

Companies wishing to advertise, however, must obtain a written consent from the platform and demonstrate that they have the needed license. According to the news, this decision will cost close to $271K in lost income, which is a lot of money. In fact, many people have urged the organizers to consider it because this is an unprecedented move. A few days ago, the government endorsed a bill that will create the Gambling Regulatory Authority. This bill will pave the way for a new independent body to oversee the country’s gaming sector.

The Argentina Football Association (AFA) has been making bold moves to expand its global presence, strengthening its reach in key international markets such as Asia, China, the USA, and the Middle East. With a legacy that extends far beyond Argentina’s borders, AFA is evolving into not just a dominant football force, but also a globally recognized brand. An interesting fact is that the sponsorship with Flamengo comes at a time when the authorities in Brazil are proposing betting advertising restrictions. Local football clubs recently opposed this proposal, but we will have to wait and see what’s going to happen. Alongside the club’s men’s professional team, Betano will also sponsor women’s football, volleyball, and basketball. In addition to the deals with Flamengo and Sporting CP, Betano has an ongoing agreement with Bayern Munich.

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As the Title Sponsor, Parimatch Sports brings its expertise and support to ensure a successful and thrilling tournament for all the teams and fans. The pair will also collaborate on activations and digital campaigns during the season, which will be promoted through the club and via Parimatch. Parimatch has a proven track record in English football, having previously worked with top-tier clubs such as Chelsea, Aston Villa, and Leicester City.

Parimatch: A Leading Global Gambling Brand

In the past, the series has featured local businesses including The Chip Inn and The Tollington. Rakuten Viber is one of the most popular messaging apps in SEA and the company has pledged to work with the authorities in the Philippines. The goal of this partnership is to ensure that operators’ advertising policies related to gambling aligns with the local laws. The company operates in multiple markets across Europe, Asia, and the CIS region, with a strong digital presence. In 2022, Parimatch reported annual revenue exceeding $500 million, reflecting its commitment to growth and innovation. Parimatch has come to extend its sponsorship deal with Cypriot First Division champions APOEL Football Club for the fourth consecutive season.

Online betting and gaming operator Parimatch has been unveiled as the official sleeve sponsor of English Premier League football club Leeds United. Beyond commercial deals, we also look for cultural alignment-ensuring that our partners reflect AFA’s values and enhance the overall brand experience for fans in each market. These relationships aren’t just transactional; they’re long-term collaborations that help build a stronger, more visible presence for AFA worldwide. After the company extended its contract with Sporting CP last week, we have another interesting news because the brand joined forces with Flamengo. The Brazilian football club confirmed its sponsorship with Betano, and by the looks of it, this is the largest sponsorship deal in Brazilian football.

The Red Devils welcomed Parimatch as their official betting partner in some parts of Asia, North Africa, and the Middle East. As a result of the deal, Parimatch’s brand will be shown on the LED hoardings when United plays its matches at Old Trafford. Over the last couple of years, Parimatch has established itself as one of the leading iGaming sites worldwide. Besides its partnership in South America, Parimatch decided to join forces with Manchester United, one of England’s most popular football clubs.

The YouTuber used his social media channels to promote them and tricked people because the sites did not pay what was promised to them. Three months ago, Indian mixed martial artist (MMA) and former wrestling champion Ritu Phogat joined Parimatch as a brand ambassador. Through physical gatherings, social media takeovers, and inspirational campaigns that highlight perseverance, she interacts with her followers. Both Leeds United and Parimatch are committed to generating brand activity through unique partnership activations and digital campaigns, which will be promoted across both organizations’ platforms.

Explore Parimatch’s sponsorship details and marketing strategies on SponsorsGo, where you can uncover the brand’s contributions to sports and its impact on the global betting landscape. The last year has seen both organisations contribute to the Cypriot society through working together in an attempt to organise several activities in support of charity. As part of the contract extension, Parimatch and APOEL will be continuing to parimatch betting support the local community by committing to social responsibility as a key part of their renewed partnership. IDream Tiruppur Tamizhans is a franchise cricket team that plays in the Tamil Nadu Premier League (TNPL).

This happened on August 15, which means that sweepstakes-based gambling sites are no longer allowed to operate in New Jersey. There are some exceptions, however, because certain sites can operate if they offer free entry or a paid entry requires a small value purchase. An interesting fact is that this is not the first time the iGaming site has partnered with an English football club. Nicholas Pooran is a talented batter from the West Indies, currently playing for the Lucknow Super Giants in the Indian T20 League, and became a Parimatch ambassador in August 2023. Join the industry’s top marketers and stay ahead with the latest affiliate marketing trends. Sign up for our weekly newsletter from the #1 source for industry news, insights, and interviews.